Web3 Ideas and Inspiration

Traditional marketing KPIs fall short in capturing the full value of Web3 campaigns, discover how blockchain metrics can help.

In this post we explore the core technologies behind Web3: cryptocurrency, NFTs and blockchain.

When you buy an NFT, what do you actually own? And how can you prove you own it? We demystify the collision of NFTs and intellectual property.

With all the digital matchmaking that happens today, is there a place in Web3 for finding IRL connections? Or even, love?

The team looks at where Web3 can have the most impact, the issues that Web3 could fix, plus some outlandish predictions for life in a world of Web3.

The importance of community in creating a successful NFT project, plus how to create a reward program your community will love.

Traditional customer loyalty schemes are broken and customer expectations are changing. We look at how NFTs could be a game changer in your loyalty program.

Why are so many big-name brands using NFTs these days? We weigh up the pros and cons of using NFTs as part of marketing strategy.

Buying an NFT is easier than ever. Find out how to buy an NFT with a credit card or cryptocurrency.

Is the NFT hype train over? Find out what a tech "hype cycle" is, key NFT trends from 2022 and how we think NFTs will play out in 2023.

We explore what kind of perks NFTs can offer, how NFTs can be gifted, and how to pick the right one.

We explore some of the nifty ways different industries are using NFTs.

We collate some of the most innovative projects and use cases in the Web3 space from 2022.

Find out how customer expectations are changing and learn practical strategies for boosting customer loyalty in a Web3 world.

Another Black Friday, another deal. But do we really need more stuff? We take a look at offsetting Black Friday with some green NFTs.

From customer loyalty schemes to proof of ownership, we look at six key ways NFTs can enhance your marketing strategy.

NFTs are often targeted as being bad for the environment, but why? In this post, we confront the NFT-shaped elephant in the room and explore the characteristics of eco-friendly NFTs.

A rundown of actionable ways to integrate NFTs into your brand strategy, with real-world examples.

Are you thinking about launching an NFT collection? We talk through the different ways to get started, plus how to make the most of your first project.

The five big ways NFTs can provide users with utility: gated access, merch and community projects, loyalty programs, reward tokens and ticketing.

An overview of Web3 – what it is, how it works, and why it's a big deal. Plus, we'll cover what brands and marketers need to know about Web3, and how it could impact their business.

An extensive guide to non-fungible tokens (NFTs). Find out what NFTs are, how they're being used and why they're here to stay.

A rundown of what Web3 agencies do and how to find the right one for your goals.

Digital ownership through NFTs opens a world of possibilities, including the metaverse. Let's explore how much thinner the line between digital and physical could get.