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Web3 Ideas and Inspiration

Web3 Metrics for Marketers: A Guide to Measuring Web3 Campaign Success
Traditional marketing KPIs fall short in capturing the full value of Web3 campaigns, discover how blockchain metrics can help.

Web3 Metrics for Marketers: A Guide to Measuring Web3 Campaign Success
Traditional marketing KPIs fall short in capturing the full value of Web3 campaigns, discover how blockchain metrics can help.

The Building Blocks of Web3: How Does Web3 Actually Work?
In this post we explore the core technologies behind Web3: cryptocurrency, NFTs and blockchain.

What Does It Really Mean to Own an NFT?
When you buy an NFT, what do you actually own? And how can you prove you own it? We demystify the collision of NFTs and intellectual property.

Web3 and Dating: The Perfect Match?
With all the digital matchmaking that happens today, is there a place in Web3 for finding IRL connections? Or even, love?

Will Web3 Reinvent the Internet?
The team looks at where Web3 can have the most impact, the issues that Web3 could fix, plus some outlandish predictions for life in a world of Web3.

5 Tips for Creating a Strong Reward Program for Your NFT Community
The importance of community in creating a successful NFT project, plus how to create a reward program your community will love.

5 Solid Reasons to Use NFTs for Customer Loyalty
Traditional customer loyalty schemes are broken and customer expectations are changing. We look at how NFTs could be a game changer in your loyalty program.
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Using NFTs for Marketing: Innovative or Ineffective?
Why are so many big-name brands using NFTs these days? We weigh up the pros and cons of using NFTs as part of marketing strategy.

How to Buy an NFT with a Credit Card
Buying an NFT is easier than ever. Find out how to buy an NFT with a credit card or cryptocurrency.

NFT Trends in 2023: What Can We Expect?
Is the NFT hype train over? Find out what a tech "hype cycle" is, key NFT trends from 2022 and how we think NFTs will play out in 2023.

Rockin' Around the NFT: How to Gift an NFT for Christmas
We explore what kind of perks NFTs can offer, how NFTs can be gifted, and how to pick the right one.

How Different Industries Are Using NFTs
We explore some of the nifty ways different industries are using NFTs.

Top Web3 Use Cases from 2022
We collate some of the most innovative projects and use cases in the Web3 space from 2022.

How to Amplify Customer Loyalty with NFTs
Find out how customer expectations are changing and learn practical strategies for boosting customer loyalty in a Web3 world.

Turning Black Friday Green with NFTs
Another Black Friday, another deal. But do we really need more stuff? We take a look at offsetting Black Friday with some green NFTs.

6 Powerful Ways to Use NFTs in Your Marketing Strategy
From customer loyalty schemes to proof of ownership, we look at six key ways NFTs can enhance your marketing strategy.

Do Eco-friendly NFTs Exist?
NFTs are often targeted as being bad for the environment, but why? In this post, we confront the NFT-shaped elephant in the room and explore the characteristics of eco-friendly NFTs.

How to Use NFTs with Your Brand Strategy
A rundown of actionable ways to integrate NFTs into your brand strategy, with real-world examples.

NFT Minting Process Explained: The Hows, Whats and Whys
Are you thinking about launching an NFT collection? We talk through the different ways to get started, plus how to make the most of your first project.

NFT Utility: The Real-world Benefits of NFTs
The five big ways NFTs can provide users with utility: gated access, merch and community projects, loyalty programs, reward tokens and ticketing.

Web3 Guide
An overview of Web3 – what it is, how it works, and why it's a big deal. Plus, we'll cover what brands and marketers need to know about Web3, and how it could impact their business.

NFT Guide
An extensive guide to non-fungible tokens (NFTs). Find out what NFTs are, how they're being used and why they're here to stay.

How to Find the Right Web3 Agency for Your Project
A rundown of what Web3 agencies do and how to find the right one for your goals.

How Will NFTs Play into the Metaverse?
Digital ownership through NFTs opens a world of possibilities, including the metaverse. Let's explore how much thinner the line between digital and physical could get.