Web3 Ideas and Inspiration

A strategy without tactics is just wishful thinking. To bring your marketing strategy to life, we’ve compiled a list of local marketing tactics and their pros and cons.

Every small business experiences growing pains, especially when it comes to marketing. In this post, we'll outline what a good marketing strategy is—and isn't—and how to develop one that suits you.

Struggling to grow your craft brewery? Fret not! Here are some resourceful marketing ideas to help your brewery grow – all designed to work with, not against, your available resources.

Is your café stuck in a rut? Fear not! We’ve compiled a list of simple-but-savvy marketing ideas for café and coffee shop owners to draw inspiration from.

Marketing on a budget? We got you. Dive into a hand-picked selection of marketing ideas designed for small businesses, blending creativity with cost-effective, proven strategies.

Seven ways brands are using NFTs to create tangible value for their customers.

What is the state of Web3 in 2024? We explore emerging use cases for brands, challenges for mass adoption and what the future of Web3 could hold.

In the final part of the Loyalty Reimagined series we talked to Thomas Pan, a Web3 author and thought leader, about how Web3 is enabling new and powerful ways for brands to cross-collaborate.

We met with Toby Rush, CEO and Co-founder of Deem, to talk about the barriers to Web3 adoption.

We met with Drew Beechler, CEO and co-founder of Holder to talk about how Web3 is unlocking new avenues for personalization, ownership and real data privacy.

Uncover the keys to creating a thriving membership program that not only strengthens customer loyalty but also propels your brand’s revenue and market presence in 2023.

How do membership and loyalty programs differ? Why do some succeed while others sink? Let's find out.

Poor engagement, high churn, low enrollment rates—what are the key warning signs of a struggling loyalty program? In this post, we'll explore these indicators and offer ways to address them.

Could Web3 be the best way to supercharge your loyalty program? Let’s delve into the benefits for your brand and customers, as well as the challenges of its integration.

How Web3 is shaking up customer loyalty for the better, giving brands the ability to build loyalty programs that set themselves apart.

Web3 is not just about reshuffling the deck, it's about creating experiences that resonate with customers on a deeper level. Find out why now is the perfect time to rethink customer loyalty.

Loyalty programs are evolving. Find out how Web3 rewards are transforming customer loyalty, offering unique, personalized incentives beyond run-of-the-mill discounts and points.

We demystify the traits and tech of Web3 loyalty programs, delve into the benefits of going Web3, and give you some real-world examples of Web3-powered loyalty programs.

Still thinking of NFTs as overpriced art? Fear not, this post will get you up to speed. Find out how NFTs are changing the way brands think about customer loyalty.

McDonald's recent debut of "McNuggets Land," isn't the brand's first venture into Web3. But why venture into Web3 again? Dive into why brands keep investing in Web3 and NFTs.

Customer retention has long been affected by the quality of a brand's loyalty program. But a seismic shift is underway as customer expectations are rapidly changing. Find out how big brands like Adidas, Lacoste, and Starbucks have turned to NFTs and Web3 to give their customers bigger and better rewards.

Communities are an excellent way to build customer loyalty and increase engagement. In this post, we explore, what an NFT community is, where they meet, and why people join them.

Discover the key elements for evaluating the effectiveness of your loyalty program and the role optimization plays in achieving its success.

We look at the limitations of monetary incentives, the appeal of experiential rewards, and how to start building an emotional connection with your customers.

The psychology of rewards, how different rewards drive different behaviors, plus some tips for selecting the right rewards for your customers.

Transactional rewards, like discounts and points, have drawbacks. Here are 12 better ideas for rewarding your customers.

Want to design an irresistible loyalty program? In this post, we weigh up the pros and cons of the different loyalty program types, so you don't have to!

We discuss the benefits of increasing customer engagement and look at the impact it has on customer retention and expansion.

Engagement marketing means developing a two-way conversation between your business and your audience. Could this be your brand's secret weapon?

How do loyalty programs impact customer retention? Learn why customer retention trumps customer acquisition and how loyalty programs play a role in creating your biggest fans.

We uncover emerging customer loyalty trends, from gamification to personalization, and offer strategies to crack the loyalty conundrum.

We delve into the key drivers of customer loyalty, how to measure it, and the benefits of creating brand advocates.

We talk through the benefits and features of creating a raffle reward for your Web3 community using the Step3 platform.

Communities are one of the big differentiators between Web3 loyalty programs and traditional loyalty programs. But why are they so important?

Traditional marketing KPIs fall short in capturing the full value of Web3 campaigns, discover how blockchain metrics can help.

In this post we explore the core technologies behind Web3: cryptocurrency, NFTs and blockchain.

When you buy an NFT, what do you actually own? And how can you prove you own it? We demystify the collision of NFTs and intellectual property.

With all the digital matchmaking that happens today, is there a place in Web3 for finding IRL connections? Or even, love?

The team looks at where Web3 can have the most impact, the issues that Web3 could fix, plus some outlandish predictions for life in a world of Web3.

We explore the importance of community in creating a successful NFT project, plus how to increase engagement with rewards and incentives.

Traditional customer loyalty schemes are broken and customer expectations are changing. We look at how NFTs could be a game changer in your loyalty program.

Why are so many big-name brands using NFTs these days? We weigh up the pros and cons of using NFTs as part of marketing strategy.

Buying an NFT is easier than ever. Find out how to buy an NFT with a credit card or cryptocurrency.

Is the NFT hype train over? Find out what a tech "hype cycle" is and how we NFTs could play out in 2023.

We explore what kind of perks NFTs can offer, how NFTs can be gifted, and how to pick the right one.

We explore some of the nifty ways the fashion, automotive and sports industries are using NFTs to transform the customer experience.

We collate some of the most innovative projects and use cases in the Web3 space from 2022.

Find out how customer expectations are changing and learn practical strategies for boosting customer loyalty in a Web3 world.

Another Black Friday, another deal. But do we really need more stuff? We take a look at offsetting Black Friday with some green NFTs.

From customer loyalty programs to proof of ownership, we look at six key ways NFTs can enhance your marketing strategy.

NFTs are often targeted as being bad for the environment, but why? In this post, we confront the NFT-shaped elephant in the room and explore the characteristics of eco-friendly NFTs.

Brands of all sizes are shaking up their marketing strategies with NFTs. In this post, we'll explore the versatility of NFTs and look at some creative real-world examples.

Brands are increasingly turning towards NFTs to offer personalized rewards and inspire customer loyalty. Find out what it takes to create an NFT and how to get started.

Digital ownership through NFTs opens a world of possibilities, including the metaverse. Let's explore how much thinner the line between digital and physical could get.

A Web3 agency will help you get up and running with Web3. Here's a rundown of how to find the right one, plus 6 things you should consider.

An extensive guide to non-fungible tokens (NFTs). Find out what NFTs are, how they're being used, and why they're here to stay.

An overview of Web3 – what it is, how it works, and why it's a big deal. Plus, we'll cover what brands and marketers need to know about Web3, and how it could impact your business.