Web3 basics

Seven ways brands are using NFTs to create tangible value for their customers.

What is the state of Web3 in 2024? We explore emerging use cases for brands, challenges for mass adoption and what the future of Web3 could hold.

Communities are an excellent way to build customer loyalty and increase engagement. In this post, we explore, what an NFT community is, where they meet, and why people join them.

In this post we explore the core technologies behind Web3: cryptocurrency, NFTs and blockchain.

When you buy an NFT, what do you actually own? And how can you prove you own it? We demystify the collision of NFTs and intellectual property.

With all the digital matchmaking that happens today, is there a place in Web3 for finding IRL connections? Or even, love?

The team looks at where Web3 can have the most impact, the issues that Web3 could fix, plus some outlandish predictions for life in a world of Web3.

Buying an NFT is easier than ever. Find out how to buy an NFT with a credit card or cryptocurrency.

Is the NFT hype train over? Find out what a tech "hype cycle" is and how we NFTs could play out in 2023.

We explore what kind of perks NFTs can offer, how NFTs can be gifted, and how to pick the right one.

We explore some of the nifty ways the fashion, automotive and sports industries are using NFTs to transform the customer experience.

We collate some of the most innovative projects and use cases in the Web3 space from 2022.

Another Black Friday, another deal. But do we really need more stuff? We take a look at offsetting Black Friday with some green NFTs.

NFTs are often targeted as being bad for the environment, but why? In this post, we confront the NFT-shaped elephant in the room and explore the characteristics of eco-friendly NFTs.

Brands are increasingly turning towards NFTs to offer personalized rewards and inspire customer loyalty. Find out what it takes to create an NFT and how to get started.

Digital ownership through NFTs opens a world of possibilities, including the metaverse. Let's explore how much thinner the line between digital and physical could get.

An extensive guide to non-fungible tokens (NFTs). Find out what NFTs are, how they're being used, and why they're here to stay.

An overview of Web3 – what it is, how it works, and why it's a big deal. Plus, we'll cover what brands and marketers need to know about Web3, and how it could impact your business.