Resources

Resources

Guides
Blog Posts
Podcast
Case Studies
All Resources

Recent Blog Post

Customer Loyalty Programs Reimagined: Exploring the Possibilities of Web3

Web3 is not just about reshuffling the deck, it's about creating experiences that resonate with customers on a deeper level. Find out why now is the perfect time to rethink customer loyalty.

Read more
What is a Web3 Loyalty Program? (A Jargon-free Answer.)

We demystify the traits and tech of Web3 loyalty programs, delve into the benefits of going Web3, and give you some real-world examples of Web3-powered loyalty programs.

Read more
Web3 Guide

An overview of Web3 – what it is, how it works, and why it's a big deal. Plus, we'll cover what brands and marketers need to know about Web3, and how it could impact their business.

Read more

Recent Podcast Episodes

Pioneering the Web 3 Marketing Revolution: A Deep Dive with Drew Beechler
Read more
The Era of Interactive Marketing: Exploring 7-Eleven's Use of Web3 and NFTs
Read more
Web3 Challenges and Opportunities: Insights from Babs' CEO Catie Romero-Finger
Read more
Why Web3?Book a CallTry the Platform
Back to all categories

Web3 basics

Web3 basics
July 12, 2023

What is an NFT Community?

Communities are an excellent way to build customer loyalty and increase engagement. In this post, we explore, what an NFT community is, where they meet, and why people join them.
Read more
Web3 basics
March 8, 2023

The Building Blocks of Web3: How Does Web3 Actually Work?

In this post we explore the core technologies behind Web3: cryptocurrency, NFTs and blockchain.
Read more
Web3 basics
February 22, 2023

What Do You Own When You Buy an NFT?

When you buy an NFT, what do you actually own? And how can you prove you own it? We demystify the collision of NFTs and intellectual property.
Read more
Web3 basics
February 14, 2023

Web3 and Dating: The Perfect Match?

With all the digital matchmaking that happens today, is there a place in Web3 for finding IRL connections? Or even, love?
Read more
Web3 basics
February 7, 2023

Will Web3 Reinvent the Internet?

The team looks at where Web3 can have the most impact, the issues that Web3 could fix, plus some outlandish predictions for life in a world of Web3.
Read more
Web3 basics
January 10, 2023

How to Buy an NFT with a Credit Card

Buying an NFT is easier than ever. Find out how to buy an NFT with a credit card or cryptocurrency.
Read more
Web3 basics
January 3, 2023

NFT Trends in 2023: What Can We Expect?

Is the NFT hype train over? Find out what a tech "hype cycle" is and how we NFTs could play out in 2023.
Read more
Web3 basics
December 20, 2022

Rockin' Around the NFT: How to Gift an NFT for Christmas

We explore what kind of perks NFTs can offer, how NFTs can be gifted, and how to pick the right one.
Read more
Web3 basics
December 13, 2022

How Different Industries Are Using NFTs

We explore some of the nifty ways the fashion, automotive and sports industries are using NFTs to transform the customer experience.
Read more
Web3 basics
December 6, 2022

Top Web3 Use Cases from 2022

We collate some of the most innovative projects and use cases in the Web3 space from 2022.
Read more
Web3 basics
November 25, 2022

Turning Black Friday Green with NFTs

Another Black Friday, another deal. But do we really need more stuff? We take a look at offsetting Black Friday with some green NFTs.
Read more
Web3 basics
November 15, 2022

Do Eco-friendly NFTs Exist?

NFTs are often targeted as being bad for the environment, but why? In this post, we confront the NFT-shaped elephant in the room and explore the characteristics of eco-friendly NFTs.
Read more
Web3 basics
November 1, 2022

NFT Minting Process Explained: The Hows, Whats and Whys

Brands are increasingly turning towards NFTs to offer personalized rewards and inspire customer loyalty. Find out what it takes to create an NFT and how to get started.
Read more
Web3 basics
October 25, 2022

NFT Utility: The Real-world Benefits of NFTs

The five big ways NFTs can provide users with utility: gated access, merch and community projects, loyalty programs, reward tokens and ticketing.
Read more
Web3 basics
October 20, 2022

Web3 Guide

An overview of Web3 – what it is, how it works, and why it's a big deal. Plus, we'll cover what brands and marketers need to know about Web3, and how it could impact their business.
Read more
Web3 basics
October 20, 2022

NFT Guide

An extensive guide to non-fungible tokens (NFTs). Find out what NFTs are, how they're being used, and why they're here to stay.
Read more
Web3 basics
October 20, 2022

How Will NFTs Play into the Metaverse?

Digital ownership through NFTs opens a world of possibilities, including the metaverse. Let's explore how much thinner the line between digital and physical could get.
Read more

We help marketers and brands engage and grow communities with Web3 powered membership programs.

© 2023 Step3 All rights reserved.
TermsPrivacyCookiesNotice at CollectionYour Privacy Choices