Web3 Challenges and Opportunities: Insights from Babs' CEO Catie Romero-Finger

August 31, 2023

Hosted By

Alberto Mera
Marketing Manager
Nick Casares
Head of Product
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About this episode

Ready to uncover the mysteries of Web 3 and blockchain technologies? Join us as we dive into an enlightening conversation with Catie Romero-Finger, the co-founder, and CEO of Babs - a tech veteran with an impressive 20-year career under her belt. Catie takes us on her journey from traditional tech to blockchain, shedding light on the fascinating complexities and the transformative potential of this revolutionary technology. We explore the crucial connection between blockchain and SaaS businesses, the significance of sustainable business models, and the intriguing possibility of incorporating subscription models. With Catie, we bridge the gap between technology and strategy, underlining how Babs achieves this through a focus on user acquisition, go-to-market strategies, and the longevity of projects.

Wondering about the current landscape for blockchain projects and what fuels investments? Catie guides us through the maze, emphasising the need for understanding a project's value proposition. We uncover the challenges and opportunities that the current funding climate presents to entrepreneurs and discuss various strategies that can be used to build robust business models. Catie shares her unique perspectives on Web3 marketing and the pivotal role of community involvement, rounding off our chat with a discussion about the blossoming blockchain scene in Dubai, and the stark contrasts between Web 2 and Web 3 marketing strategies. Prepare to be taken on a whirlwind journey through today's tech landscape with one of the industry's leading experts.

Today's guest was Catie Romero-Finger. Find her on Twitter

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