The Era of Interactive Marketing: Exploring 7-Eleven's Use of Web3 and NFTs

September 6, 2023

Hosted By

Alberto Mera
Marketing Manager
Nick Casares
Head of Product
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About this episode

Prepare to step into the future of marketing as we discuss the creative ways that brands like 7-Eleven are using Web 3.0 and NFTs to engage their customers like never before. Imagine designing your own slurpee flavor and then minting it as an NFT on a blockchain - sounds fun, right? That's exactly what 7-Eleven did for their birthday celebration, creating a digital co-creation experience that didn't just engage customers, but added a new level of brand association.

We don't stop there. The episode also unpacks the potential use of NFTs to transform the travel industry – picture a world where changing a ticket name or registering a pet for a flight is as simple as owning an NFT. With the ability to provide a zero friction experience, Web 3.0 offers more ways for fans to interact with their favorite artists. Imagine being able to request an NFT via a QR code or receiving an NFT in a wallet just by signing up. We even explore the idea of fan-specific apps that allow fans to create identities based on their experiences. So, if you're curious about the future of marketing and fan engagement, this is a must-listen episode.

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