Pioneering the Web 3 Marketing Revolution: A Deep Dive with Drew Beechler

September 13, 2023

Hosted By

Alberto Mera
Marketing Manager
Nick Casares
Head of Product
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About this episode

Strap in for an enlightening dialogue with the charismatic Drew Beechler, the mastermind behind Holder. Drew's journey from music enthusiast to pioneering the Web3 world is anything but ordinary. His fascinating experiences with ExactTarget, Salesforce, and Ethereum serve as a backdrop for this rich conversation that promises to flip your understanding of marketing on its head.

Dive deep into the transformative potential of Web3 marketing. With transparency, immutability, permissionless access, and co-creation at its core, it’s a game-changer for the traditional marketing landscape. The discussion extends to the power of aligning incentives and leveraging the traditional funnel to foster more honest and transparent connections with customers. This is your chance to peek into the future of marketing!

How would it feel to have the power to shape customer experiences like never before? Marvel as we explore how Web3 and CRM's are sparking a revolution in customer data and experiences. As we unravel the intricacies of blockchain, you'll learn how it can be a potent tool for marketers to deliver personalized and automated experiences. That’s not all - we'll also discuss how control over customer data is shifting to the consumers. All this, plus the exciting emergence of NFT artwork and traditional consumer brands dipping their toes into the Web3 space. This conversation with Drew Beechler will leave you inspired and eager to explore the vast possibilities of Web3 marketing.

This content is for informational purposes only.