Lufthansa's Integration of NFTs and Google's Stance on Web3

October 25, 2023

Hosted By

Alberto Mera
Marketing Manager
Nick Casares
Head of Product
Stay up to date
Share this episode

About this episode

What if your next airline ticket came with a unique non-fungible token (NFT)? Buckle up as we journey into the fascinating world of Web3 technologies, with a special focus on Luftfanser, a German airline pioneering the integration of NFTs from Polygon network into their loyalty program. Discover how such traditional industries are venturing into the realm of Web3, offering enhanced value to travellers, and how they're sparking innovation within their organizations to stay competitive.

Just when you thought it couldn't get more intriguing, we navigate the complex sphere of Google's shifting position on NFT gaming ads. As you soak up insights about the nexus of crypto, blockchain and Web3, you'll understand how these burgeoning technologies are impacting users' digital experiences. Furthermore, we'll shed light on the rise of digital privacy and Google's decision to eliminate third-party cookies. Uncover how Web3 ushers in fresh opportunities for marketers to build robust relationships with their customers in a landscape where users have more control over their data. Get ready to explore the cookie-less future of the internet and how global regulators are shaping this new frontier.

Today's News:

- Lufthansa airline launches NFT loyalty program on Polygon
- Google has updated its policies to permit ads related to blockchain-based non-fungible token (NFT) games
- Web3’s revolution: Why the digital wallet is the new marketing gold