About this episode
Ever wondered how traditional brands are navigating the intriguing world of Web 3? Picture a ride on Lacoste's innovative wave as they cleverly play with their symbolic alligator icon to dive into the NFT space, all without uttering the words 'NFT' or 'Web 3'. Instead, they've crafted a captivating narrative around the idea of a membership card and the lure of adventure. Come along with us on this voyage into the unknown, where we explore Lacoste's brand-to-community setup and the intriguing patterns that are emerging.
But the journey doesn't stop there. We'll also explore the role of platforms like OpenSea in the NFT realm, and ponder why universities haven't yet fully tapped into the potential of Web 3. We'll map the future of events in Web 3, envisioning the creation of NFTs for conferences and gatherings. And here's the twist to our tale - the emerging trend of the Invisible Wallet, a novel concept designed to remove the wallet from the user experience. Created by CrossMint, this revolutionary concept may just be the key to making Web 3 accessible for everyone. So, buckle up and get ready for a thrilling exploration of marketing in the Web 3 revolution!
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