A Voyage into the Web3 Rewards Frontier: From Snoop Dogg's Tour to Tequila Tastings

July 12, 2023

Hosted By

Alberto Mera
Marketing Manager
Nick Casares
Head of Product
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About this episode

Ever wonder how the iconic Snoop Dogg is blending the worlds of music and NFTs? Our latest episode unravels the genius behind Snoop's unique venture - his NFT collection called Passport Series. This isn't just a pricey admission ticket to his concerts; it's an all-access pass that lets fans follow Snoop on his tours, peek into his creative process and immerse themselves in his world. We also dive into the exciting opportunities this presents for artists to create additional revenue streams and revolutionize fan-artist interactions.

Excitement amplifies as we shift gears to Mercedes-Benz's foray into the realm of NFTs. Collaborating with Dutch artist Harm van der Drupel, the auto giant's Web 3 arm is all set to roll out a generative art NFT collection. Part of their Next initiative, this move hints at brands retaining control while involving their community in co-creation and participation. We delve into how this could redefine brand-customer interactions post-sale.

Let's toast to the future of brand promotions and collaborations with NFTs! We spotlight the Santo Spirits Club NFT loyalty program, illustrating how such initiatives foster a unique bond between brands and their communities. Plus, we share strategies for selecting the right protocol for NFT projects and the power of incentivizing early adopters with bonus NFTs. Gear up for an enlightening discussion on the potential of memberships and NFTs, and how they're reshaping interactions in the digital world. Don't miss out on this intriguing deep-dive into the evolving NFT landscape!

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